Cold Vision
CLIENT
Coors Light
AGENCY
Rethink Toronto
Executive Creative Director: Mike Dubrick
Creative Director: Nich Noh, Jordan Darnbrough
Copy Writer: Tessa Warburton
Coors Light is famous for being the most cold and refreshing beer in the world. It even has an iconic can that turns blue when cold.
Coors Light proves how refreshingly cold a Coors Light is in the hottest summer moments by shooting a campaign entirely on an infrared camera.
BTS
BEACH
STADIUM
FESTIVAL
