Protest March of The Penguins

CLIENT

Penguins International

AGENCY

Rethink Toronto

Chief Creative Officer: Aaron Starkman, Mike Dubrik

Executive Creative Director: Xavier Blais

Creative Director: Nick Noh, Jordan Darnbrough

Copy Writer: Tessa Warburton, Sadiya Bano

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The Heard and McDonald Islands in Antarctica are home to 0 humans and yet, they werenโ€™t spared by the tariffs. So we turned its populationโ€™s migratory march into a protest for their preservation. 

TARIFFS WERE PLACED ON COUNTRIES ALL OVER THE WORLD. EVEN HERE-

SO WE TURNED THEIR ANNUAL SPRING MIGRATION INTO A PROTEST AGAINST TARIFFS.

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