Protest March of The Penguins

CLIENT

Penguins International

AGENCY

Rethink Toronto

Chief Creative Officer: Aaron Starkman, Mike Dubrik

Executive Creative Director: Xavier Blais

Associate Creative Director: Nick Noh, Jordan Darnbrough

Copy Writer: Tessa Warburton, Sadiya Bano

The Heard and McDonald Islands in Antarctica are home to 0 humans and yet, they weren’t spared by the tariffs. So we’re turning its population’s migratory march into a protest for their preservation.

Protest March of The Penguins

TARIFFS WERE PLACED ON COUNTRIES ALL OVER THE WORLD. EVEN HERE-

SO WE TURNED THEIR ANNUAL SPRING MIGRATION INTO A PROTEST AGAINST TARIFFS.

Protest March of The Penguins

TARIFFS WERE PLACED ON COUNTRIES ALL OVER THE WORLD. EVEN HERE-

SO WE TURNED THEIR ANNUAL SPRING MIGRATION INTO A PROTEST AGAINST TARIFFS.

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