CLIENT

Penguins International

AGENCY

Rethink Toronto

Chief Creative Officer: Aaron Starkman, Mike Dubrik

Executive Creative Director: Xavier Blais

Creative Director: Nick Noh, Jordan Darnbrough

Copy Writer: Tessa Warburton, Sadiya Bano

-

The Heard and McDonald Islands in Antarctica are home to 0 humans and yet, they weren’t spared by the tariffs. So we turned its population’s migratory march into a protest for their preservation.