Stella Artois
CLIENT
Stella Artois
AGENCY
Anomaly Toronto
Creative Director: Neil Blewett
Associate Creative Director: Brena Johnson, Lexie Hoffmeyer
Copy Writer: Deryek Sandhu
Art Direction on localization & social creatives
Stella Artois is kicking off a new era of modernization and encouraging connection around the dinner table. With the new creative, Stella Artois is adding a vibrant flair that is relevant to a new consumer, focusing on real people and authentic connections.
THE LIFE ARTOIS
The new visuals feature friends gathering at a lively dinner table, with an element of fun and spontaneity in each shot. The ‘new’ Stella Artois table has no fixed address; it could be at a restaurant, at home, or even on a sofa or pizza box lid. With Stella Artois new approach to meals, the dinner table is anywhere we can savour life and express our true selves, with style.
LET’S DO DINNER
Stella Artois wants to make dinner an occasion to look forward to again, and pour life back into the table. In this campaign we invite consumers to win a seat at an epic, one-of-a-kind experience at the World’s Most Fascinating Dinner, bringing together some of the biggest global icons to underscore the importance of connection around the table.
