Stuck In A Binder
CLIENT
Tim Hortons
AGENCY
GUT Toronto
Chief Creative Director: Max Geraldo
Creative Director: Matthew Kenney, Marcha Bellusci
Copy Writer: Scott Hildebrant
In Canada, hockey players are larger than life. So naturally, we decided to shrink them down.
For the new Tim Hortons NHL Hockey Cards campaign, we turned some of the game’s biggest stars and brightest young players into living, breathing (and chirping) hockey cards. And then we packed them all into one binder.
