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IKEA

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Rethink Toronto

Group Creative Director: Caroline Friesen, Robbie Percy

Copy Writer: Tessa Warburton

To boost in store traffic and prove IKEA is more than a furniture store, we redirected actual traffic to the GTA's best kept secret: a museum, Swedish restaurant, brunch spot, and hiking trail all in one. 

To boost in store traffic and prove IKEA is more than a furniture store, we redirected actual traffic to the GTA's best kept secret: a museum, Swedish restaurant, brunch spot, and hiking trail all in one. 

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IKEA The Swedish Restaurant 30s
IKEA The Unofficial Museum 30s
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